Getting started with us is easy! Simply reach out to our team via phone or email to schedule an initial consultation. During this meeting, we’ll discuss your financial goals, assess your current situation, and determine how our services can best meet your needs.

0116 222 0119  | hi@willdaywm.co.uk

We distinguish ourselves from other financial advisory organisations through our client-centric approach and bespoke financial plans, as well as our commitment to transparency.

Our company ethos focuses on providing quality advice to each and every one of our clients, by offering dedicated, personal financial management with the aim of building long-term, trusted relationships.

Both our advisers Edward and Sophie have a Chartered status, with the LIBF and CISI respectively, which is an above and beyond qualification for most Financial Advisers. The company also adheres to the Pension Transfer Gold Standard, which delivers a higher knowledge to recommend Pension Transfer.

You can start investing with as little as £1 today through impulseSave®, empowering you to set your own financial goals.

You may request to add or withdraw funds from your account at any time, through either the app or desktop platform. To maintain flexibility, this process has been designed to be straightforward and efficient. Please note, however, that your portfolio is structured around your financial goals. For this reason, we recommend contacting us directly if you intend to transfer a substantial amount of money.

Pensions work by allowing you to make regular contributions, which are then invested in a range of assets such as stocks, bonds, or funds. Over time, these investments aim to grow, helping you build a retirement pot. In many cases, employers also contribute to workplace pensions, and tax relief may apply to personal contributions, making them a tax-efficient way to save. When you reach retirement age, you can begin accessing your pension, typically as a lump sum, regular income, or a combination of both, depending on the type of pension you hold.

You can claim tax relief on your personal pension contributions based on your income tax band. In practical terms, if you are a basic-rate taxpayer, every £100 you contribute to your pension is automatically topped up by an additional £25 from the government. If you are a higher- or additional-rate taxpayer, you’ll still receive the automatic £25, and you can claim further relief through your self-assessment tax return.

The investments within your pension grow free from income tax, and you won’t pay Capital Gains Tax when assets are sold. From the age of 55 (rising to 57 on 6 April 2028), you can usually withdraw up to 25% of your pension pot as a tax-free lump sum, with the remainder taxed according to your income tax band.

Once you begin saving into a pension, you will normally need to wait until at least age 55 before accessing your funds. At that point, you may choose to enter income drawdown, purchase an annuity, or use a combination of both options, depending on your retirement needs.

The annual pension allowance is the maximum amount you can contribute to your pension each tax year while still receiving tax relief. For most people, this limit is £60,000 or 100% of their earnings (whichever is lower). Contributions above this limit may be subject to an additional tax charge.

It’s important to note that if your income is very high, or if you have already started drawing from your pension, your allowance may be reduced under the tapered annual allowance or the money purchase annual allowance.

If you are enrolled in a workplace pension, your employer is usually required to contribute on your behalf. The minimum contribution levels are set by law, but many employers choose to contribute more generously. Employer contributions, along with your own payments and tax relief, can significantly boost the growth of your pension over time.

If you are self-employed, you can open and contribute to a Willday Private Pension. Unlike employees, the self-employed do not have access to a workplace pension, so setting up a private pension is a flexible way to save for retirement. You decide how much and how often to contribute, and Willday will automatically claim basic-rate tax relief on your payments. If you pay a higher rate of tax, you may be able to claim additional relief through your self-assessment tax return. Your investments grow free from income tax and Capital Gains Tax, and you can usually begin accessing your pension from age 55 (rising to 57 from April 2028).

The amount of tax you pay on your pension depends on how you access it and your overall income in retirement. In most cases:

• You can usually take up to 25% of your pension pot tax-free from the age of 55 (rising to 57 from April 2028).
• The remaining 75% is treated as income and taxed at your marginal income tax rate (basic, higher, or additional rate).
• Your total tax liability will depend on all your sources of income in that tax year, such as your pension withdrawals, earnings, or state pension.
• Pension investments themselves grow free from income tax and Capital Gains Tax.

Because everyone’s circumstances are different, it’s often best to seek financial advice before making large withdrawals, as the timing and amount can affect how much tax you pay.

You may use all or part of your pension to buy an annuity from a provider of your choice when you retire. The income and benefits you receive will depend on the annuity rates available at that time, which can go up or down in the future. If you are unsure about your options, it’s best to seek guidance from one of our financial advisers.

Yes, we can help you consolidate your pensions by reviewing your existing plans and transferring them into one pension. This process can make your retirement savings easier to manage and may reduce costs. Before proceeding, we will assess whether consolidating is in your best interests, as some pensions include valuable benefits or guarantees that you could lose if transferred. Our team will guide you through the process and ensure you understand your options.

You have two options for transferring your pension:

1. Via the Willday Wealth Management App – We recommend using the app for any pension transfer under £50,000. It’s quick, convenient, and designed to make smaller transfers straightforward.
2. Through a Willday Financial Adviser – For pension transfers over £50,000, a Willday Financial Adviser will provide tailored advice and recommend the most suitable provider for your circumstances.

Via the Willday Wealth Management App: There is no minimum transfer amount — you can transfer any value at any time using the app.

Via a Willday Financial Adviser: The minimum transfer amount is £50,000, as adviser-led transfers are designed for larger, more complex pensions.

You can transfer almost any type of pension through Willday Wealth Management. The only exception is defined benefit (final salary) pensions valued over £30,000, which cannot be transferred through the app or without specialist advice.

Pension transfer times can vary significantly, typically ranging from a couple of weeks to a couple of months. The duration depends on several factors including your current provider’s processes, the type of pension scheme, and if automated or paper-based systems are used.

Some providers, use an automated platform called Origo, which can speed up transfers by eliminating paperwork. However, many providers still rely on paper forms, which can extend the process. Regardless of the method, both Willday Wealth Management and your current provider must conduct due diligence checks, which can affect the overall transfer time. Our team will keep you informed throughout the process and address any issues that arise.

Many people choose to transfer pensions to make their retirement savings easier to manage. If you’ve built up several pensions with different employers or providers, consolidating them into one place can give you a clearer view of your overall savings.

A transfer may also reduce costs. Some providers charge lower fees, which over time can make a meaningful difference to the value of your pension. Others may offer a wider range of investments, giving you more choice or strategies that better suit your goals.

You can invest up to £20,000 in a Stocks & Shares ISA during the current tax year (2025/2026).
This allowance can be spread across different types of ISAs — such as Cash, Stocks & Shares, Lifetime, or Innovative Finance ISAs — but the total combined amount cannot exceed £20,000.

A Cash ISA works like a savings account, paying interest on your money with no risk to your capital. In contrast, a Stocks and Shares ISA invests your money in assets like shares and funds, which can rise and fall in value.

While a Cash ISA offers security and steady interest, a Stocks and Shares ISA has the potential for higher long-term returns but comes with greater risk. Both are tax-free within your annual ISA allowance.

Any money you take out of a Stocks and Shares ISA is completely tax-free. This means you won’t pay income tax or Capital Gains Tax on your withdrawals, regardless of how much your investments have grown. You can access your funds at any time, but once money is withdrawn it no longer counts towards your ISA allowance for that tax year.

Any dividends earned on investments held within a Stocks and Shares ISA are completely tax-free. This means you won’t pay dividend tax, regardless of how much income your investments generate. Dividends received outside of an ISA, however, may be subject to tax once you exceed your annual dividend allowance.

You can make as many withdrawals from a Stocks and Shares ISA as you like — there are no limits on frequency or amount. All withdrawals are tax-free. However, once money is withdrawn it no longer counts towards your ISA allowance for that tax year.

You are allowed to transfer an ISA to a new provider, or move between different types of ISA, such as from a Cash ISA to a Stocks and Shares ISA.

When you die, your ISA will form part of your estate and is no longer tax-free. However, your spouse or civil partner can inherit the value of your ISA through an Additional Permitted Subscription (APS) allowance, which lets them add an amount equal to your ISA savings to their own ISA without affecting their annual allowance.

If you do not have a spouse or civil partner, the value of your ISA will be passed to your beneficiaries according to your will or the rules of intestacy. The money will lose its ISA status, so any future returns will be subject to tax in the normal way.

You must be a UK resident and at least 18 years old to open a Stocks and Shares ISA. Each tax year, you can pay in up to the ISA allowance set by the government, which can be spread across different types of ISAs if you wish. For more information, contact one of our advisers today.

You can start investing with as little as £1 today through impulseSave®, empowering you to set your own financial goals.

As long as you’re a client of Willday Wealth Management, and a parent or legal guardian with parental responsibility, you are eligible. In addition, your child must be both:

• under 18 years of age
• and a UK resident
• However, if your child lives outside the UK, they can open a Junior ISA if both of the following conditions apply:
• you, as Willday Wealth Management’s client, are a Crown servant (in the UK armed forces, diplomatic service, or overseas civil service)
• your child depends on you (Willday Wealth Management’s client) for their care

For the 2025/26 tax year, you can pay up to £9,000 into a Junior ISA. This limit applies across all Junior ISAs held for the child, whether Cash or Stocks and Shares. Contributions can be made by parents, guardians, family members, or friends, but the total must not exceed the annual allowance.

Money saved or invested in a Junior ISA cannot normally be withdrawn until the child turns 18. At that point, the account automatically converts into an adult ISA, and the child can access the funds or continue saving tax-free.

The only exception is in very rare cases, such as terminal illness or the death of the child, where early access may be permitted.

A Junior ISA can be transferred between providers, or from a Cash JISA to a Stocks and Shares JISA (and vice versa). For more information, contact one of our advisers.

A child can take control of their Junior ISA from the age of 16, meaning they can decide how the account is managed and make investment choices if they wish. However, they cannot withdraw money until they turn 18. At that point, the Junior ISA automatically converts into an adult ISA, and the funds become fully accessible to them.

The annual fees cover ongoing advice, regular reviews, investment monitoring, and updates to your plan as needed. They do not include initial setup fees, external product or platform charges, or any additional work outside the agreed ongoing service.

You can pay the fees directly by cheque or bank transfer, set up a standing order for monthly payments (if agreed), or have them deducted from your investment with the provider’s agreement. Your preferred method will be agreed in advance.

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If you need to reset your password, please call Willday Wealth Management. Our team will verify your details and help you securely reset your login credentials.

To update your address, please call Willday Wealth Management. Our team will verify your identity and make sure your new details are securely updated on your account.

To update your email address, please call Willday Wealth Management. Our team will confirm your identity and securely update your contact information on your account.

To update any of your personal details such as your name, contact information, or other account-related data please call Willday Wealth Management. Our team will verify your identity and ensure your records are securely updated.

Yes. impulseSave® is available for use on both mobile and desktop devices.