Meet our Team
At Willday Wealth Management, we’re more than advisors; we’re your partners on the road to financial success. Meet the dedicated individuals driving our team forward!
Edward Willday
Managing Director and Chartered Financial Planner
Our Director, Edward, is a not only a Chartered Financial Planner, but also holds an Investment Management Certificate. Coming from a family of business directors, he has collaborated closely with his father and brother in printing and residential property ventures.
Rohit Prajapati
Senior Partner and Chartered Financial Planner
Rohit, a Chartership Programme colleague of Edward since 2009, advises clients at Willday Wealth Management, offering regulated advice. Fluent in English, Gujarati, and Hindi, he effectively assists diverse clients. Outside work, he enjoys traveling, especially to Thailand and Santorini.
Sophie Wreford
Office Manager & Financial Adviser
Meet Sophie, our newest financial adviser with three years of experience. She joined the industry in September 2021 and loves financial planning. Outside work, she enjoys walks, runs, puzzles, exploring new cuisines and travel, and binge-watching TV shows.
George Wiltshire
Trainee Paraplanner
George is the newest member of our team, joining us as a trainee paraplanner after finishing university. He’s excited to start his career in financial planning and is already bringing fresh energy and great attention to detail to everything he does. We’re thrilled to have him on board!
Georgia Fenn
Marketing Coordinator
Georgia has been with us since February 2023, managing the firms marketing campaigns and brand design. In her spare time, Georgia also holds a Private Pilots Licence and enjoys flying at her local airfield.
Kayley Brant
Mortgage Adviser
Meet Kayley, a key team member since March 2018 with 15 years in financial services and a Certificate in Mortgage Advice. Outside work, she enjoys making TikTok videos with her daughter, Maya. Kayley’s dedication and experience greatly benefit our team.
Rosie Stephenson
Web Developer
Meet Rosie, our dedicated Web Developer who began her journey with us on the De Montfort University Internship Programme. With a keen eye for detail, she ensures our website runs smoothly. Beyond work, Rosie enjoys cooking and experimenting with new recipes.
Edward Willday
Managing Director and Chartered Financial Planner
Our Director, Edward, is a not only a Chartered Financial Planner, but also holds an Investment Management Certificate. Coming from a family of business directors, he has collaborated closely with his father and brother in printing and residential property ventures.
Rohit Prajapati
Senior Partner and Chartered Financial Planner
Rohit, a Chartership Programme colleague of Edward since 2009, advises clients at Willday Wealth Management, offering regulated advice. Fluent in English, Gujarati, and Hindi, he effectively assists diverse clients. Outside work, he enjoys traveling, especially to Thailand and Santorini.
Sophie Wreford
Office Manager and Financial Advisor
Meet Sophie, our newest financial adviser with three years of experience. She joined the industry in September 2021 and loves financial planning. Outside work, she enjoys walks, runs, puzzles, exploring new cuisines and travel, and binge-watching TV shows.
George Wiltshire
Trainee Paraplanner
George is the newest member of our team, joining us as a trainee paraplanner after finishing university. He’s excited to start his career in financial planning and is already bringing fresh energy and great attention to detail to everything he does. We’re thrilled to have him on board!
Georgia Fenn
Marketing Coordinator
Georgia has been with us since February 2023, managing the firms marketing campaigns and brand design. In her spare time, Georgia also holds a Private Pilots Licence and enjoys flying at her local airfield.
Kayley Brant
Mortgage Adviser
Meet Kayley, a key team member since March 2018 with 15 years in financial services and a Certificate in Mortgage Advice. Outside work, she enjoys making TikTok videos with her daughter, Maya. Kayley’s dedication and experience greatly benefit our team.
Rosie Stephenson
Web Developer
Meet Rosie, our dedicated Web Developer who began her journey with us on the De Montfort University Internship Programme. With a keen eye for detail, she ensures our website runs smoothly. Beyond work, Rosie enjoys cooking and experimenting with new recipes.