Meet our Team
At Willday Wealth Management, we’re more than advisors; we’re your partners on the road to financial success. Meet the dedicated individuals driving our team forward!
Edward James Willday
Managing Director & Chartered Financial Planner
Sophie Wreford
Junior Partner & Chartered Financial Planner
Mark Brookes
Senior Partner & Financial Planner
Our Specialists
Edward James Willday
Managing Director & Chartered Financial Planner
Sophie Wreford
Junior Partner & Chartered Financial Planner
Mark Brookes
Senior Partner & Financial Planner
Our Support Team
Patricia Holland
Senior Administrator & Assistant to Director
Kayley Brant
Mortgage Adviser
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William Pomfrett
Office Manager & Administrator
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Rosie Stephenson
Web Developer & Marketer
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Kayley Brant
Mortgage Adviser
Meet Kayley, a key team member since March 2018 with 15 years in financial services and a Certificate in Mortgage Advice. Outside work, she enjoys making TikTok videos with her daughter, Maya. Kayley’s dedication and experience greatly benefit our team.
Patricia Holland
Senior Administrator and Assistant to Director.
Meet Patricia, our Senior Administrator and Assistant to Director. Keeping things running smoothly behind the scenes, Patricia plays a key role in daily administrative tasks and client communication. In her spare time Patricia enjoys spending time outdoors with her family in the Peak District, and going for runs.
William Pomfrett
Office Manager & Administrator
William is our newest team member, bringing over 14 years of experience in the financial services industry, offering a depth of knowledge and a steady, client-focused approach. Outside of work, he’s often found on the golf course, working hard to bring down his (currently high) handicap!
Rosie Stephenson
Web Developer
Meet Rosie, our dedicated Web Developer who began her journey with us on the De Montfort University Internship Programme. With a keen eye for detail, she ensures our website runs smoothly. Beyond work, Rosie enjoys cooking and experimenting with new recipes, as well as playing with her cat, Buffy.