Meet Our Team
At Willday Wealth Management, we’re more than advisors; we’re your partners on the road to financial success. Meet the dedicated individuals driving our team forward!
About Us
Edward Willday
Managing Director
Our Director, Edward, is a not only a Chartered Financial Planner, but also holds an Investment Management Certificate. Coming from a family of business directors, he has collaborated closely with his father and brother in printing and residential property ventures.
Sophie Wreford
Financial Adviser
Meet Sophie, our newest financial adviser with three years of experience. She joined the industry in September 2021 and loves financial planning. Outside work, she enjoys walks, runs, puzzles, exploring new cuisines and travel, and binge-watching TV shows.
Rohit Prajapati
Senior Partner and Chartered Financial Planner
Rohit, a Chartership Programme colleague of Edward since 2009, advises clients at Willday Wealth Management, offering regulated advice. Fluent in English, Gujarati, and Hindi, he effectively assists diverse clients. Outside work, he enjoys traveling, especially to Thailand and Santorini.
Georgia Fenn
Marketing Coordinator
Georgia has been with us since February 2023, managing the firms marketing campaigns and brand design. In her spare time, Georgia also holds a Private Pilots Licence and enjoys flying at her local airfield.
Kayley Brant
Mortgage and Protection Adviser
Meet Kayley, a key team member since March 2018 with 15 years in financial services and a Certificate in Mortgage Advice. Outside work, she enjoys making TikTok videos with her daughter, Maya. Kayley's dedication and experience greatly benefit our team.
Rosie Stephenson
Web Developer
Meet Rosie, our dedicated Web Developer who began her journey with us on the De Montfort University Internship Programme. With a keen eye for detail, she ensures our website runs smoothly. Beyond work, Rosie enjoys cooking and experimenting with new recipes.
Charlotte Lucas
Trainee Paraplanner
We’re excited to welcome Charlotte as our new trainee paraplanner. With a strong finance background and a keen eye for detail, she’s ready to dive into our client-focused approach. Please join us in supporting Charlotte as she starts this promising journey with us!
Edward Willday
Managing Director
Our Director, Edward, is a not only a Chartered Financial Planner, but also holds an Investment Management Certificate. Coming from a family of business directors, he has collaborated closely with his father and brother in printing and residential property ventures.
Sophie Wreford
Financial Adviser
Meet Sophie, our newest financial adviser with three years of experience. She joined the industry in September 2021 and loves financial planning. Outside work, she enjoys walks, runs, puzzles, exploring new cuisines and travel, and binge-watching TV shows.
Rohit Prajapati
Senior Partner and Chartered Financial Planner
Rohit, a Chartership Programme colleague of Edward since 2009, advises clients at Willday Wealth Management, offering regulated advice. Fluent in English, Gujarati, and Hindi, he effectively assists diverse clients. Outside work, he enjoys traveling, especially to Thailand and Santorini.
Georgia Fenn
Marketing Coordinator
Georgia has been with us since February 2023, managing the firms marketing campaigns and brand design. In her spare time, Georgia also holds a Private Pilots Licence and enjoys flying at her local airfield.
Kayley Brant
Mortgage and Protection Adviser
Meet Kayley, a key team member since March 2018 with 15 years in financial services and a Certificate in Mortgage Advice. Outside work, she enjoys making TikTok videos with her daughter, Maya. Kayley's dedication and experience greatly benefit our team.
Rosie Stephenson
Web Developer
Meet Rosie, our dedicated Web Developer who began her journey with us on the De Montfort University Internship Programme. With a keen eye for detail, she ensures our website runs smoothly. Beyond work, Rosie enjoys cooking and experimenting with new recipes.
Charlotte Lucas
Trainee Paraplanner
We’re excited to welcome Charlotte as our new trainee paraplanner. With a strong finance background and a keen eye for detail, she’s ready to dive into our client-focused approach. Please join us in supporting Charlotte as she starts this promising journey with us!