Edward Willday

Managing Director

Our Company Director, Edward, has an impressive list of qualifications: Chartered Financial Planner, Certified Financial Planner, Investment Management Certificate, and Royal Yachting Association as a skipper. Edward is from a long background of company Directors, and has always worked closely with his dad and brother in the family printing business or their residential property business.

Georgia Fenn

Marketing Coordinator

Joining the Willday Wealth Management team in February 2023, Georgia is a creative force with an A Level in Media Studies and a background in the marketing industry. Her role involves crafting and implementing marketing campaigns across our social media channels.

Beyond the office, Georgia holds a Private Pilot’s License, frequently taking to the skies in G-FOXA, a Piper PA28 at the Leicestershire Aero Club. She’s also an aspiring adventure novelist, determined to finish her first novel and her pilot’s adventures by the end of 2024. Georgia brings her creativity, innovation, and adventurous spirit to everything she does.

Benjamin Grundy

Mortgage and Protection Adviser

Ben has been a member of our team since June 2017 and began his journey with a recommendation from Edward. For over 5 years, Ben has been our trusty admin team member. However, he has recently transitioned from an admin role to a Mortgage Adviser, achieving this milestone in 2023.

Beyond finance, Ben’s passion lies in football, showcasing his dedication and teamwork, qualities that enhance his role as a Mortgage Adviser.

Kayley Brant

Mortgage and Protection Adviser

Meet Kayley, an integral part of our team since March 2018. With 15 years of experience in the financial services sector and a Certificate in Mortgage Advice, she plays a pivotal role in our team’s development towards achieving our company goals.

Outside of work, Kayley enjoys quality time with her daughter, Maya. They bond over creating TikTok videos, reflecting her commitment to both her family and her role in our organization. Kayley’s experience and dedication are assets that enrich our team and align with our company’s values.

Rohit Prajapati

Senior Partner and Chartered Financial Planner

Rohit has known Edward since they completed the Chartership Programme together in 2009. Rohit’s active responsibilities at Willday Wealth Management involve advising at the firm moving forward and providing clients with full regulated advice. In addition to English, Rohit can also speak Gujarati and Hindi, allowing him to effectively assist clients fluent in these languages.

Outside of his professional commitments, Rohit enjoys traveling. His favorite destinations so far have been Thailand and Santorini, where he has found both relaxation and inspiration.

Sophie Wreford

Chartered Financial Adviser

Meet Sophie, our newest financial adviser, bringing a fresh perspective and three years of industry experience to our team. Sophie embarked on her journey in the financial world in September 2021, fresh out of Newcastle University. While her plans for a year-long industry placement were disrupted by the pandemic, she seized the opportunity to gain hands-on experience with her parents’ IFA, discovering her passion for financial planning. Outside of the office, you’ll find Sophie staying active with walks, runs, and gym sessions, indulging in puzzles like jigsaws and Sudoku, exploring new culinary delights and travel destinations, and diving into the latest binge-worthy TV shows. Join us in welcoming Sophie as she embarks on this exciting new chapter of her career!

Rosie Stephenson

Web Developer

Introducing Rosie, our dedicated web developer, whose journey began with the De Montfort University internship programme. With a keen eye for detail and a passion for seamless digital experiences, Rosie ensures that our website runs smoothly and efficiently, providing visitors with a user-friendly interface and access to valuable resources. Beyond her coding prowess, Rosie finds joy in the culinary arts and exploring new destinations through travel. When she’s not crafting impeccable code, you can find her experimenting in the kitchen with new recipes or jetting off to exciting locales, enriching her experiences and broadening her horizons.