0116 222 0119 hi@willdaywm.co.uk

About Us

About Us

  • Willday Wealth Management was established in 2012, a Local Leicester company with deep roots to the Family Printing Company since 1947. The current office space was purchased by Alfred Willday 1950’s which has seen 4 generations successfully operate the business!i

  • Edward Willday, the Company director, and Founder of Willday Wealth   Management wanted a different    direction to his family business. His story is from the banking world, starting at Lloyds TSB Bank to one of the world’s leading financial companies St. James’s Place Wealth Management.
  • Edward began his journey within customer service from 2006, eager to help clients with simple banking matters. To now running a £40 million client fund, with over 500+ happy clients. Edward adds “This is all down to the core customer service, treat people they way you want to be treated”.i

Willday Wealth Management was established in 2012, a Local Leicester company with deep routes to the Family Printing Company since 1947. The current office space was purchased by Alfred Willday 1950’s which has seen 4 generations successfully operate the business!

Edward Willday, the Company director, and Founder of Willday Wealth   Management wanted a different    direction to his family business. His story is from the banking world, starting at Lloyds TSB Bank to one of the world’s leading financial companies St. James’s Place Wealth Management.

Edward began his journey within customer service from 2006, eager to help clients with simple banking matters. To now running a £40 million client fund, with over 500+ happy clients. Edward adds “This is all down to the core customer service, treat people they way you want to be treated”.

Our Values

Willday Wealth Management always puts their clients first. Edward explains that without his clients, he wouldn’t have a business, so building value is deeply important to Edward and the team. Having read the client reviews on Google and Trustpilot, you can clearly see the embedded customer service within the business and over 50+ reviews all 5 star speaks for itself.

Willday Wealth Management is commited to helping save our planet. We aim to join “1% For the Planet”. We will donate 1% of our gross earnings, to help reduce the impact of years and years of planet neglect. Helping with climate change, sustainable food systems, protecting the land, fighting pollution and toxic dumping in our oceans, water quality, and importantly, our wildlife.

As a company we are trying to look at our own carbon footprint. Paper is a large part of our business and we make sure that for every piece of paper we use, more trees are being planted. Since 1972, The Woodland Trust has planted over 55m trees and counting. We have been invited to plant trees with The Woodland Trust in 2024.i

Willday Wealth Management is committed to working with other companies that help the planet. One of the best companies in the world that does this is the B Corporation. They aim to transform the global economy to benefit all people, communities, and the planet. This closely matches our own business values. We’re working with the B Corporation to become a member.

The Willday Commitment

The Willday Commitment

The Willday Commitment

Willday Wealth Management is commited to helping save our planet. We aim to join “1% For the Planet”. We will donate 1% of our gross earnings, to help reduce the impact of years and years of planet neglect. Helping with climate change, sustainable food systems, protecting the land, fighting pollution and toxic dumping in our oceans, water quality, and importantly, our wildlife.

As a company we are trying to look at our own carbon footprint. Paper is a large part of our business and we make sure that for every piece of paper we use, more trees are being planted. Since 1972, The Woodland Trust has planted over 55m trees and counting. We have been invited to plant trees with The Woodland Trust in 2024.

Willday Wealth Management is committed to working with other companies that help the planet. One of the best companies in the world that does this is the B Corporation. They aim to transform the global economy to benefit all people, communities, and the planet. This closely matches our own business values. We’re working with the B Corporation to become a member.

Why is this important?

Willday Wealth Management is a Chartered Company, meaning the company holds the highest level of qualification in the financial industry. This is something that Edward holds dearly as one of the core pillars of the company. A Chartered Company provides a higher level of knowledge in the financial world, which provides better advice for clients.

Why is this important?

Willday Wealth Management is a Chartered Company, meaning the company holds the highest level of qualification in the financial industry. This is something that Edward holds dearly as one of the core pillars of the company. A Chartered Company provides a higher level of knowledge in the financial world, which provides better advice for clients.

Edward Willday
Managing Director

Our Director, Edward, is a not only a Chartered Financial Planner, but also holds an Investment Management Certificate. Coming from a family of business directors, he has collaborated closely with his father and brother in printing and residential property ventures.