0116 222 0119 hi@willdaywm.co.uk

Chartered Financial Planners

Learn about our commitments, values and the level of service you will receive from our Chartered Financial Planners. 

Chartered Financial Planners

What is a Chartered Financial Planner?

Chartered Financial Planners are members of a professional body with access to industry leading technical intelligence, education and training. While we are not a Chartered firm, having Chartered professionals on our team highlights our dedication to high ethical standards and professional excellence. 

What does this mean for you?

As a company we are obliged to continually develop and embrace the latest innovation in our sector and deliver the best for our clients. We uphold certain professional standards and a strict Code of Ethics, so with Chartered Financial Planners, you’re in good hands.

What are our commitments?

At Willday Wealth Management, we always put clients’ interests first. We support wider initiatives that benefit society as a whole and help our industry adapt to changing times. We shape our profession. By opting for us, you can feel confident you will receive an outstanding level of service and support.

4 5-Star Reviews

Sophie Wreford DipPFS

Sophie qualified as a Financial Advisor in August 2023, earning a diploma from the Chartered Institute of Insurance (CII) and is currently in the process of achieving “Chartered” status with the Chartered Institute of Securities and Investments (CISI)

Qualifications

FCA Certified
Level 6 Advanced Financial Planner Diploma

Services Offered

Investments & Savings
Pensions
Mortgages
Retirement Income
Inheritance Planning

Edward Willday
Managing Director

Our Director, Edward, is a not only a Chartered Financial Planner, but also holds an Investment Management Certificate. Coming from a family of business directors, he has collaborated closely with his father and brother in printing and residential property ventures.