Edward James Willday ALIBF
(Founder & Managing Director – Willday Wealth Management)
(Founder & Director – Willday Property & Construction)
Edward Willday is an accomplished entrepreneur, visionary leader, and the driving force behind Willday Wealth Management, one of the UK’s distinguished advisory firms. As a Chartered Member of the London Institute of Banking & Finance (LIBF) the pinnacle of professional accreditation within the Wealth Management industry. Edward embodies the highest standards of financial expertise, ethics, and client care.
Specialisms:
Private Pension
Investment Advice
Retirement Planning
Specialisms
Private Pension
Investment Advice
Retirement Planning
About Edward
With an unwavering commitment to excellence, Edward has built a reputation for delivering sophisticated wealth strategies and bespoke financial guidance to clients. His leadership philosophy is rooted in precision, trust, and long-term value creation.
Alongside his success in financial services, Edward also founded Willday Property & Construction, overseeing the full design and project management of the company’s flagship offices in Leicester a testament to his entrepreneurial vision and meticulous attention to detail.
Beyond the boardroom, Edward is a man of ambition and discipline. A qualified Skipper with the Royal Yachting Association, he developed his passion for sailing since a young boy. He is also an avid tennis player, runner, and swimmer, balancing a demanding professional schedule with a dynamic and active lifestyle.
A devoted father of three, Edward’s personal mission is to strengthen his physical performance, deepen family connections, and expand both of his enterprises with the same strategic insight and integrity that define his career.
“My passion is helping clients achieve their ambitions while focusing on sustainable investments for the future.”
– Edward Willday ALIBF
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